About Family Piano Co

Inspiring Piano Passion

The piano is a uniquely powerful instrument, with its 88 notes covering the full range that you’ll find in an entire orchestra. It’s deeply satisfying to learn as a soloist, and tons of fun when playing with others. The keyboard of the piano is the foundation of Western music theory, and learning its secrets unlocks deeper mastery on all other instruments.

Our mission is to support the piano-playing public with high-quality pianos at affordable prices, and furthermore with our expertise in tuning, repair, concerts, workshops, lessons, emerging technology, and related keyboard services.

We think you should choose Family Piano Co for several key reasons:

Experts First

Technician owned and operated, our whole business is run by experienced staff who love to respectfully share their knowledge with you throughout the buying process.

Buy When You're Ready

We don’t yo-yo our prices for “Weekend Sales” or play other “false urgency games” with you. Our “No Pressure” business model makes piano buying fun and educational, not stressful.

Lowest Price Upfront

In the piano industry, we’re doing something almost unheard of – a “No Haggle” business model. This means that we give you the best price upfront, so that no one needs to get confrontational, haggle, or play games.

Price Match Policy

We’ve lowered all of our prices, so they are the best you’ll find. But if you do find a better price, we’ll match it – plus you’ll get our unbeatable service and guarantees. Read more about our Price Match Policy.

Nov 2006 - Family Piano Opens

Alice Alviani started Family Piano Co with Mark MacLeod, a good friend and experienced Steinway technician. The two of them started with just one showroom and a lot of ambition.

Oct 2007 - Joplin's Java

Pretty soon after opening, Alice & Mark realized they needed more room for pianos, a few lesson rooms for local students, a space that could hold 40 or so people for recitals & concerts, AND a tasty reason to get people to visit the business – thus was born Joplin’s Java, a coffee shop inside of Family Piano Co.

Nov 2010 - Mark Passes

Mark MacLeod, one of the founders, was living with kidney failure – in fact, Alice was scheduled to donate one of her kidneys to him in December when he passed suddenly, shortly before Thanksgiving in 2010.

Brendan, Alice’s son, stepped up and would eventually become vice-president.

March 2014 - Became a Kawai Dealer

In early 2014, Saphir’s Pianos closed and the owner, Dennis, put in a good word with Kawai, who was skeptical that we would sell enough pianos. Since then, we have won multiple awards from Kawai, including in 2017 a week-long trip through Japan for Brendan for being one of the top salespeople of Kawai throughout North America.

Jan 2015 - Opened School of Music

Family Piano Co’s lesson program had been growing since 2007, but we needed more room! When the storefront became available, we built out 5 more teaching rooms and a nice waiting area. With a proper Genesee Street entrance, we also became much easier to find.

Today, Family Piano Co boasts of over 200 students per week taking lessons at our School of Music.

Nov 2016 - Riverside Room

We always wanted a permanent space for having concerts, recitals, workshops, and other exciting events. When the 1,500 square foot space became available, we jumped at the opportunity. We invested in new chairs and equipment to make it a pleasurable experience for all 100+ people it can seat.

The Best Reviewed Piano Store in Chicagoland

Our valued clients have given us the most 5-Star Reviews of any piano retailer in the greater Chicagoland area.


Real emails, from real customers

My mom (Pat) had a piano that belonged to my grandmother. The piano was in pretty bad shape but meant the world to my as there were many memories of wonderful times spent around the piano. When I first spoke with Alice she didnt know if she would be able to salvage it. After some hard work done by Alice and the wonderful staff at family piano my mom has her piano back. It looks good as new as plays beautifully. Alice and her staff are so compassionate, honest and hard working!! What wonderful people. Me and my mom cried the day it was delivered!! Thanks to all of you and you will always be HIGHLY recommended!! Tiffany V / Pat P, Antioch Il

When I got home I played my piano and you were right, it was spectacular! When I started to play, both the action and voicing reminded me how the Yamaha was 30 years ago – and I was blown away then! What a great feeling. Don C, a happy customer

We’ve played many clubs in the Chicagoland area and we’re appreciative of all of our jobs but we are unanimous that your venue has been our favorite and most enjoyable place to play since I started this group two years ago. Kurt Loeffler, professional musician

The Packard came in today, and it is absolutely stunning. The work you and Julie did is wonderful; this piano is truly beautiful. Seeing it in my apartment nearly brings tears to my eyes. I never thought that as a student I could ever have the privilege of coming home to a piano. Thank you so much for the kindness and generosity you have shown me. I am extremely grateful. Julius, Chicago

The piano is lovely!! You did a fabulous job, inside and out. I will definitely recommend you to friends & family. Miranda F

The Tech Team

Alice Alviani

Alice Alviani

Owner, President & Technician

A piano and technician for over 25 years, Alice has worked with pretty much every piano out there. Kind and connected to the community, she loves working to “save every puppy.”
Julie Dodds

Julie Dodds

Shop Manager & Technician

Originally a customer, Julie has become an expert. She attends all of the conferences, learns all of the things and helps greatly.
Michael Collin

Michael Collin

Field Technician

Michael Collin joined Family Piano Co about a month after it opened. He quickly and efficiently solves our customers problems, helping their piano sound its best.
Andrew Warden

Andrew Warden


Andrew has learned his trade not only from Alice, but his extensive work at Northwestern University and through work with the local Piano Technicians Guild.
Paul Durand

Paul Durand

Electronics Technician

An experienced copier repair specialist, Paul has worked on a wide variety of electronic components for decades. He also loves to play bass with his band.
Susie Hernandez

Susie Hernandez


A hardworker and a quick learner, Suzie helps us prepare the pianos for the showroom floor.
Clayton Fulling

Clayton Fulling

Tech Assistant

A great teacher of folk instruments, Clayton cheerfully helps the tech team out with anything they need help with!

The Office Team

Brendan Alviani

Brendan Alviani

Vice-President - Sales & Marketing

Alice’s son, Brendan has been helping customers since graduating Vanderbilt University in 2010 with a teaching degree. He loves playing the piano.
Linda Charboneau

Linda Charboneau

Finance / Office Manager

Bringing years of Piano Retail and Management experience from her previous time with Karnes Music, Linda knows everything and is always right.
Yasmine Scott

Yasmine Scott

Lessons & Events Coordinator

A player of clarinet & trumpet, Yasmine got her Bachelors in Communications from Millikin and a Master of Arts History from Roosevelt. An experienced event planner, she coordinates our lesson program and books events in the Riverside Room.
Jeni Schellenberg

Jeni Schellenberg

Office Assistant

A great piano & voice teacher, Jeni helps us schedule tunings, make confirmation calls, process paperwork, etc, when she’s not teaching.
Drew Guifarro

Drew Guifarro

VP's Assistant

Drew is the ultimate work gypsy. He helps us edit recital videos, update inventory on our website, and basically does every task he is given without a problem. Drew even speaks Spanish, which is super helpful since Waukegan has a dense Hispanic population!

Request An Appointment

We’d like to block out some time to work one-on-one with you – showing you the differences between our products, answering all of your questions, and making any necessary logistics for a smooth sales experience for you.

Please note that due to vendor requirements, we cannot discuss prices until you’ve visited our physical location. However, once you do visit, you can can clearly see each piano labeled with our competitive prices.

Our showroom is open 7 days a week:
Monday-Thursday: 10:00 to 7:00 pm
Friday & Saturday:  10:00 to 5:00 pm
Sunday:                     12:00 to 5:00 pm
Other times may be available by appointment.

Appointments aren’t required, but are recommended.